Community-Informed Consumer Products


Who What Wear partnered with Target in early 2016 to create an ongoing clothing collection. By coupling its editorial team’s deep knowledge of trends and street style with consumer-informed data, Who What Wear created a collection that offers a fresh approach to fashion design. New collections are launched seasonally with new pieces dropping every month.


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Who What Wear is our most ambitious brand and has exceeded our expectations

— Brian Cornell, CEO of Target